Nine Japanese

Rebranding Nine Fine Foods into Nine Japanese Bistro: A Blend of Class and Approachability

We embarked on an exciting journey with Nine Japanese Bistro, formerly known as Nine Fine Foods, to transform their brand identity and visual representation. The task at hand was to transition the brand to a more modern, smart-casual image without losing the touch of class that the establishment was known for.

The Art of Commercial Photography in Perth

The project's cornerstone was high-quality commercial photography, a service in which Leadbytez excels. Understanding the significance of presenting the right image in the hospitality sector, the team focused on capturing the essence of Nine Japanese Bistro. This included not just mouth-watering food photography but also shots of the restaurant's interior, reflecting the new brand identity. By considering the brand's existing aesthetic and collateral, we could come to a high-quality and cost-effective solution.

Creating a Visual Feast for Social Media

Social media presence is crucial for restaurants' brand visibility in today's digital age, and Nine Japanese used these images in their social media content to resonate with the desired smart-casual consumer base. Although we developed these images for Organic Social Media, we knew the client might wish to use them for PPC advertising in the future. Going in, we wanted to create images that were not only visually appealing and told a story about the restaurant's atmosphere and culinary expertise but were also format agnostic and could be used in many different resolutions and formats.

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A Colour Scheme That Speaks Volumes

We drew inspiration from successful restaurants in similar niches; the chosen colour scheme was classy and warm, inviting patrons to experience the unique blend of traditional and modern Japanese cuisine. This approach in visual branding was essential in conveying the restaurant's new identity, making it stand out in the competitive Perth culinary scene.

Conclusion: A Successful Culinary Rebrand

The collaboration between Nine Japanese Bistro and Leadbytez resulted in a successful rebranding with a solid online and offline visual presence. The project showcases our expertise in commercial photography and social media content creation, demonstrating our ability to elevate a brand while keeping it true to its roots.

If you're a business in Perth and would like commercial content creation or social media management, please don't hesitate to contact us.